Will Flanders is right that school choice is not welfare (you heard it here first) and more broadly that school choice has not benefitted from appropriating the Rawlsian language of fairness (ditto). But he is wrong to think we would be better off making big investments in the free market movement’s language of markets and competition. I’m as big a fan of Milton as anyone (proof) but that language has all the wrong non-cognitive associations for the present moment. Flanders cites Jonathan Haidt but doesn’t seem to have learned the biggest lesson Haidt has to teach, which is that the non-cognitive content of language is more politically important than its cognitive content.
What we need is a new language of justice, equal opportunity, diversity and freedom that both Rawlsianism and the free-market movement used to have, say, fifty years ago, but that neither currently has in a very robust form. Much, much more about that here.