Greg has long been arguing that rhetoric matters. In a column in Pajamas Media today he notes the shift in the political rhetoric and tactics from voucher opponents. Here’s a highlight:
Because the unions have lost the fight for public opinion, both at large and within the Democratic Party. And they know they’ve lost it. And they’ve apparently decided that they’re OK with that. So they’re just not even bothering to pretend to care about kids anymore.
Let’s not indulge in naïve optimism. Having lost the public relations battle may in some ways makes the teachers’ unions more dangerous, not less. America’s last education labor reporter, Mike Antonucci, offers a sobering observation:
The public perception battle is over, and the teachers’ unions have lost. But will it have any effect on Congress and state legislatures? The NRA, tobacco companies, PETA, the ACLU and Big Oil all have negative public images they can’t shed, yet they are still effective in getting their way. What if NEA and AFT stop caring what other people think?
On the other hand, there is a key difference between the teachers’ unions and the other groups Antonucci mentions here, and that gives us considerable grounds for hope. All of those groups have retained power in spite of their bad public images either because (for the NRA, tobacco, and oil) what they really represent is the desires of consumers who want their products and mostly just want to be left alone and aren’t trying to mess around with other people’s lives; or else because (for PETA and the ACLU) they care very intensely about a narrow set of issues that most Americans just don’t care much about.
The teachers’ unions, by contrast, are fattening themselves by destroying the lives of America’s children. That’s just not in the same ballpark.
Update: Link corrected.